Media Literacy

Television, print media, the Internet… all are filled with advertising, opinions, and other hidden persuasions. In this BrainPOP movie, Tim and Moby teach you how to be a more astute consumer of mass media. You'll learn how to recognize when someone is trying to convince you to buy something or believe something. You’ll find out why advertisers use celebrities and models so frequently, and even manipulate images to make them look even more attractive than in real life. You’ll explore why no news source is truly free from bias and how to separate fact from opinion. And you’ll discover strategies for decoding everything from TV shows to newspapers to your favorite websites.

Zika Virus Lesson Plan: Create Fact Sheets

In this lesson plan, adaptable for grades 3-12, students watch the BrainPOP movie Zika Virus and explore the other features in this topic to learn about the Zika virus: what it is, where it started, symptoms, prevention, and more. Students then apply their understanding by creating fact sheets about the virus to raise public awareness.   This lesson plan is aligned to Common Core State Standards.  See more »

Media Literacy Lesson Plan: Common Advertising Strategies

In this lesson plan which is adaptable for grades 4-12, students use BrainPOP resources (including the Make-A-Map concept mapping tool) to explore common advertising strategies and increase media literacy. This lesson plan is aligned to Common Core State Standards.  See more »

Authentic Purposes for Research Lesson Plan: After the Storm Game

In this lesson plan which is adaptable for grades 5-12, students use BrainPOP resources (including an online game) to practice research, reading, and writing skills within a real-world context. Through game play, students take on the role of a news magazine editor-in-chief, and must research facts through a variety of informational texts (such as press releases, email, and text massages) and then edit edit stories and coordinate social media to disseminate information to the community. This lesson plan is aligned to Common Core State Standards.  See more »

Graphic Arts Lesson Plan: Parts and Design of an Advertisement

In this multi-day lesson plan, which is adaptable for grades 3-8, students use BrainPOP resources to explore the role graphic art plays in modern advertising. Students will identify and understand the meaning of the terms headline, visual, copy, tagline, signature and layout as it applies to a print ad, and differentiate between different stylistic layouts. This lesson plan is aligned to Common Core State Standards.  See more »
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