In this video talk with Victoria Van Voorhis of Rochester discusses the challenges in taking serious games and interactive media from the margins to the mainstream across the K-16 spectrum. Her essential question is why, given the efficacy data that we have about serious games, aren’t they being integrated into the educational experience of today’s students? Drawing on her years as a classroom educator, a leader in creating new media for integration into school curricula, and a business strategist she will offer a unique and multi-faceted perspective.