Grade Levels: 3-5, 6-8, 9-12

This lesson accompanies the BrainPOP topic Media Literacy, and supports the standard of evaluating how point of view and purpose shape content in different media.  Students demonstrate understanding through a variety of creative projects.

Step 1: ACTIVATE PRIOR KNOWLEDGE

Display an advertisement for something students might find exciting, like a new kind of electronic device. Ask:

  • Who might have created this ad? What is the goal? 
  • What do you notice about this ad? What do you wonder? 

Step 2: BUILD BACKGROUND

  • Read aloud the description below the Movie player.
  • Play the Movie, pausing to check for understanding. 
  • Have students read one of the three Related Reading articles. Partner them with someone who read a different article to share what they learned with each other.

Step 3: APPLY
Students synthesize their ideas and express them through one or more of the following creative projects. They can work individually or collaborate.  

  • Make-a-Movie: Produce a commercial for a concert sponsored by a fast food chain. Show how bias might impact the ad’s message. 
  • Make-a-Map: Make a concept map comparing and contrasting the way different news outlets report the same event.
  • Creative Coding: Code a game challenging  players to sort content from different kinds of media and persuasive strategies each one uses.

Step 4: REFLECT & ASSESS 

Reflect: After sharing creative projects with each other, students reflect on what they’ve learned about media literacy. Prompt them by asking questions such as: 

  • Why can’t you believe everything you read or see? 
  • Where have you seen media bias in your own life?  
  • What strategies can you use to decode media bias?

Assess: Wrap up the lesson with the Media Literacy Challenge

Step 5:  EXTEND LEARNING

Deepen understanding of media literacy by analyzing a Primary Source

Continue to build understanding around media literacy and digital citizenship with BrainPOP’s Digital Citizenship topics, games, and teacher resources. 

Lesson Plan Common Core State Standards Alignments

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