BrainPOP Announces Launch of
English as a Second Language Program,

New Product Offers Innovative Basis for English Language Learning and Teaching

New York, September 8 – BrainPOP, the award-winning creator of animated, curriculum-based online content, announces the launch of BrainPOP ELL ( This new addition to the BrainPOP suite of learning products is designed to teach English to new language learners in a friendly and accessible way. BrainPOP ELL offers content that is lively and entertaining, while providing a comprehensive basis for learning and teaching English.

Each BrainPOP ELL lesson is built around a short, animated vignette, featuring Moby, BrainPOP’s signature orange robot, and his newest friend, Ben. Their playful and humorous interactions introduce students to the sounds and structures of the English language, with each lesson introducing new vocabulary and usage. Eight interactive features support each movie, teaching, reinforcing, and helping to assess student comprehension.

“BrainPOP ELL truly opens a new door to the language learner,” says Naomi Prawer Kadar, Ph.D., vice president of BrainPOP ELL and an experienced language educator who shepherded the development of the product. “The program uses humorous situations to help the student feel anchored in the new, and sometimes confusing, world of English. It’s exciting to bring these students a program that is fun, educational, and designed specifically for them. Ben and Moby’s interactions have universal appeal, and invite students to embrace learning the English language.”

BrainPOP ELL is a versatile tool for teachers, accommodating small-group learning, full classroom participation, or individual use with supervision. It serves intuitive learners as well as those who need a more cognitive framework. The extensive teacher resources, including lesson plans and group activities, facilitate the integration of BrainPOP ELL into the curriculum.

“The demand for an ELL product has been overwhelming. We’re thrilled to be able to make this innovative product available to today’s students and teachers,” says Avraham Kadar, MD, founder and CEO of BrainPOP. “We believe that BrainPOP ELL has the power to change the face of English language teaching in the United States and beyond.”

BrainPOP ELL is currently being offered as a beta product and will be accessible free of charge, both to teachers and students during that beta phase. The online product will be updated continuously, and will roll out new content as it is developed.

Traci Kampel
Director of Communications, BrainPOP
212.689.9923, x319

About BrainPOP
BrainPOP ( creates animated, curricular content that engages students, supports teachers, and bolsters achievement – in classrooms, at home, and on mobile devices. Our award-winning online resources include BrainPOP Jr. (K-3), BrainPOP, BrainPOP Español, and, for English language learners, BrainPOP ELL. We are also home to GameUp, an educational games portal for the classroom, and My BrainPOP, a tool that lets teachers create custom assessments and keep track of student learning. All resources are supported by our professional community, BrainPOP Educators. Mapped to the Common Core and aligned to academic standards, BrainPOP web sites and mobile apps support individual, team, and whole-class learning in traditional, blended, and “flipped” settings. Our global sites host more than 17 million visits per month, and our mobile learning apps – downloaded millions of times – continually rank among the highest in the major app stores’ education categories.